MINI Configurator
With over ten thousand different ways to customize a MINI, the configurator is core to the MINI USA site.
My role was to assist the creative director on concept development for the interaction design as well as overall information architecture. This resulted in a variety of small but impactful changes to the overall selection and checkout process.
Throughout my time on this account I was involved in a variety of projects, from market research analyzation, online ad creation to mobile prototyping through Axure.